Your reef, engineered from day one.
A plan for your tank: system design, stocking order, and a 90-day roadmap scoped to the livestock you actually want to keep. Built with someone who runs production reef systems for a living, and who backs the advice with a working coral farm.
Most reef failures are designed in at the start.
The expensive mistakes get locked in before the first coral goes in: the wrong flow, a bad stocking order, a nutrient strategy that falls apart around month three. By the time you see symptoms, you're fighting a system that was built to struggle. Reef Coaching puts the engineering up front, so those problems never get designed in. One-on-one time with someone who runs the tanks, not a forum thread.
Three ways to work together.
Diagnostic
Start here. A structured review of your system, parameters, equipment, and stocking against your goals. You get a one-page risk summary and a straight recommendation. $149, credited in full toward any Blueprint you book within 30 days.
Blueprint
The core engagement. A complete, documented plan: system design, stocking sequence, dosing and testing cadence, and a 90-day roadmap, assembled from standard work refined across production systems. One price, one deliverable.
Advisory
A hand on the wheel after the plan. Ongoing async access for questions, adjustments, and re-plans as your system matures. Twelve seats, no more.
Backed by a working coral farm.
I don't just consult on reefs. I run them commercially and track survivorship on every animal that moves through the system, so your plan isn't my opinion. It's what the numbers say keeps coral alive.
Performance and Bespoke engagements carry a 90-day livestock assurance on plan-covered ACG animals when the stocking sequence is followed as written. Terms are confirmed in your engagement agreement.
Engagements and pricing.
Priced by what's at stake, not by gallons. A 40-gallon SPS tank chasing color can be harder work than a 200-gallon FOWLR. Pick the level that fits your goal, and we confirm scope in the diagnostic.
Diagnostic
$149
Structured system review and a one-page risk summary. Credited toward any Blueprint.
Start with a diagnosticFoundation Blueprint
$500
New builds and straightforward systems. Full system design, stocking sequence, 90-day roadmap, two revision rounds, and 14-day async support.
Start with a diagnosticPerformance Blueprint
Most chosen$1,000
Established or ambitious systems chasing a specific result: SPS coloration, a breeding project, a demanding mixed reef. Everything in Foundation, plus flow and nutrient engineering, compatibility and aggression modeling, a 30-day follow-up, and the 90-day livestock assurance.
Start with a diagnosticBespoke Architecture
from $2,500
Custom builds, large systems, and commercial installs. Full architecture, redundancy and failure-mode analysis, and an engagement scoped to the project. On-site available.
Start with a diagnosticReef Advisory
$199/mo, 12 seats open
Month-to-month async advisory for Blueprint graduates. Priority response, ongoing adjustments, and seasonal re-plans.
Start with a diagnosticWho you're working with.
Apol Coral Gardens is a Michigan coral aquaculture operation. The advice comes from someone who designs and runs reef systems for a living, and who frags, grows, and ships the animals your plan is built around. The approach comes out of lean manufacturing: standard methods, measured results, and steady refinement, all pointed at keeping coral alive.
Start with a diagnostic.
Tell me about your system and what you want out of it. I'll get back to you to confirm scope and next steps.